Saudi retail seasons calendar
Merchants who start a week before the season pay double per click and run out of stock. Here is every upcoming season, dated on the Umm al-Qura calendar, with when to order stock, when to start ads, and what sells.
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-
—days
Ramadan
- Order stock by—
- Start ads—
- Dates, coffee & incense
- Serving & hosting ware
- Jalabiyas & abayas
- Decor & lanterns
- Ramadan gift baskets
Searches rise two weeks before Ramadan. Split your campaign: home prep first, then iftar & suhoor, then Eid outfits in the last ten nights.
-
—days
Eid al-Fitr
- Order stock by—
- Start ads—
- Eid & kids’ clothing
- Perfume & oud
- Gifts & Eidiya
- Sweets & packaging
- Toys
The last delivery date before Eid is your most important ad message. Announce it clearly ten days ahead.
-
—days
Eid al-Adha
- Order stock by—
- Start ads—
- Grills & kitchen tools
- Eid clothing
- Travel & luggage
- Perfume
- Gifts
The first ten days of Dhul Hijjah are travel season: tie offers to travel and family gatherings.
-
—days
Founding Day
- Order stock by—
- Start ads—
- Heritage fashion
- Founding-themed decor
- Coffee & gifts
Use the official Founding Day identity correctly — don’t mix it with National Day branding.
-
—days
Summer holidays (approx.)
- Order stock by—
- Start ads—
- Travel & luggage
- Fans & cooling
- Kids’ games & activities
- Sunglasses
Summer is long: refresh the message every two weeks instead of one static campaign.
-
—days
Back to school (approx.)
- Order stock by—
- Start ads—
- Bags & stationery
- Uniforms & shoes
- Tablets & laptops
- Lunch boxes & bottles
Parents buy whole lists: ready-made school bundles by grade outsell single items.
-
—days
Saudi National Day
- Order stock by—
- Start ads—
- Electronics & appliances
- Perfume
- Green fashion & flags
- Beauty
National Day offers effectively start a week early. Follow the rules on using the flag and emblems in ads.
-
—days
Winter & desert trips (approx.)
- Order stock by—
- Start ads—
- Winter wear & farwas
- Heaters
- Camping & desert gear
- Coffee & flasks
The first cold snap triggers sudden search spikes — stock up before it, not after.
-
—days
11.11 sale
- Order stock by—
- Start ads—
- Electronics & accessories
- Beauty
- Home appliances
Strong on Noon and Amazon. Submit your products to platform deals weeks ahead.
-
—days
White Friday
- Order stock by—
- Start ads—
- Every category — especially electronics
- Perfume & beauty
- Home appliances
CPCs double in White Friday week: build audiences cheaply three weeks before, then retarget.
How we calculate
Hijri dates use the Umm al-Qura calendar and may shift by a day with moon sighting. School dates are approximate until the official calendar is published.
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