Ramadan is Saudi Arabia’s biggest season for many categories: home and serving, dates and coffee, jalabiyas and abayas, then Eid outfits. But the season is won before it starts.
Eight weeks out: stock
- Review last Ramadan’s sales and list your top 20 products.
- Order stock now. Factories need weeks, and sea freight and clearance take longer before seasons.
- Prepare Ramadan product images early — the image prep tool standardises them in minutes.
Six weeks out: the store
- Create a Ramadan category and an offers landing page.
- Build ready-made bundles and baskets: they outsell single items and lift basket size.
- Publish a clear pre-Eid delivery policy — the policy generator helps.
Three weeks out: ads
- Start audience-building ads on a small budget: short videos, “get your home Ramadan-ready”.
- Clicks are far cheaper now than in the final week.
- Work out your max cost per order in the profitable ads calculator before scaling.
During the month: three waves
- Week one: suhoor, iftar and serving needs.
- Mid-month: gifts, hosting and gatherings.
- Last ten nights: Eid outfits, perfume and Eidiya — with a clear “last delivery date before Eid”.
Lessons from experience
- Peak hours run from after Taraweeh to suhoor. Schedule ads and messages around them.
- Payday (the 27th) inside Ramadan lifts sales noticeably — plan an offer.
- Save time with ready-made copy: season messages.